What better way to gain an insight into the Indonesian advertising industry than through an inside source? The Iklan Indonesia website has the latest news and gossip in Indonesian advertising as well as samples of some recent print and video advertisements. To access the site, click on the link below.
Indonesian advertisements are certainly different to what we are accustomed to in Australia. Those who have traveled widely around Southeast Asia or even Japan may recognize similarities in advertising techniques. Indonesian advertisements are often steeped in culture and promote a patriotic and unifying message. In exploring the advertisements over the next two pages of this site, note the differences in style for promoting particular products such as Coca Cola and a range of headache as well as cold and flu remedies. These should lead to some interesting discussions, particularly with your senior students.